Running business is hard. Just when you thought you can now relax, a competitor comes up with a new innovation that may make your business irrelevant. Sometimes, you just don’t have money for advertisement, marketing, research and development, expansion or moving to new territories. Business gurus advise that the only way your company can grow sometimes is through acquisitions. But, who has the money for that? Where do you get money to do all that? The bank manager is no longer answering your phone calls because the company’s debt to equity ratio is bad.
In this article I am going to show how by listing your company on the stock exchange can open up your company to accessing new capital either during the Initial Public Offer (IPO) or subsequent issues such as rights issue or a secondary IPO.
Listing a company on the stock exchange is a process. Many companies fear listing on the stock exchange for loss of ownership and control. True, when you list you get a whole lot of new shareholders and reporting obligations but, you also get access to a LOT of capital for expansion and growth. It’s the case of being a part owner of a huge company as opposed to a big owner of a small company.
It means ceding control of the company but having access to capital when business may require it. It is being able to attract high caliber of professionals because when you list you have no option but to have a well-run company. When you list your company will be required to submit annual audited reports but that is the job of the CFO anyway.
Listing opens up opportunities for companies. Most international news channels such as Bloomberg, Reuters will only cover news from companies that are already listed at the stock exchange. Negotiating across borders gets easy as you can always start with “My company is X and we are listed at the Nairobi Securities Exchange.
Listing creates capital and liquidity at the Stock Exchange thereby bringing in much needed capital to the economy. While other countries such as Egypt and South Africa have progressed in having many listed companies, Kenyan companies are still lagging behind because of the fear of getting listed and the obligations that come with it.
But what exactly are the benefits of being listed?
- Free coverage/publicity- everyday if you have watched business news, you must have seen news about gainers and losers at the stock exchange. What better way to remind your customers that your company exists at no cost! Media is very interested in listed companies and offers a lot of value in terms of free media coverage.
- A company is a separate entity from a person. Studies have shown that family companies do not survive the third generation and this stems from poor governance, family members may not be interested in running the company, family disputes etc. Listing forces the company to separate ownership and management. A company must appoint a board of directors separate from the management running it.
- Listing is a long process but you get to learn about your company. Company valuations must be done and so it means for the first time, you might have a clue as to the value of a share of your company.
How do you go about being listed anyway?
- Decide from the first day that your company will be listed at the exchange. This means keeping proper accounts from the first year of operation. Financial records are central to listing and must be kept religiously. The Growth Enterprise Market Segment at the Nairobi Securities Exchange requires that a company been in operation for only one year and no proof of profitability is required. Keep financial records and hire a good accountant from the first day.
- If yours is a private company, you will need to convert it to a public limited company. A public company allows easy transferability of shares. Before you list, you can do a private placement where you invite specific investors to invest in your company. This is the route that was taken by Deacons Kenya. This will ensure that your shares are already available and can be traded at the Over the Counter Market (OTC) and that you meet the minimum float required to list your company. Contact your stockbroker to find out if they offer OTC trading.
- Listing can be a long and arduous process. The best thing is to get professionals who understand the capital markets and who have the requisite knowledge to drive this process. This will be a combination of lawyers, accountants, investment bankers, corporate governance professionals. This people must also be in touch with the Securities Exchange and Capital Markets Authority. At Capita, we can put together an enviable team that will assist with this process. Professionals are not necessarily hired at the point of listing but engagement can start earlier on when the decision to list has been taken.
- If yours is a family company, the board structure will have to change. Ideally, a board should have a right mix of persons that combine gender sensitivity with skills. In perfect world, 1/3 of board members should ideally be female. But not just any woman, you must look for a woman who has the right skills. Diversity both of gender and skills.
- Contact the Capital Markets Authority with your intention to list. We can organize a first meeting between your company and the CMA officials to begin the process of listing.
Do not shy away from listing because you do not understand the process, visit the NSE, CMA, investment banks for initial discussions. This can be done even a few years before considering the listing.
If you any queries, please write to us at firstname.lastname@example.org and we will be happy to assist with no obligation.